Nowadays, no alcohol is better appreciated or drunk around the world than rum. This genius of an inventor definitely deserved the Nobel Prize. But since he lived in the 16th century, time of the great discoveries, he remained unknown. Its creation however, did not stay undiscovered for long. Very soon the alcohol of the islands became famous in the New World. It arrived in Louisiana, spread to Brazil and conquered New England. Rum, rum, ron...: America was speaking all the dialects. The commerce or racing vessels went and spread the good news over the seven seas and soon from Port-Louis to Malacca and from Southampton to Suez, in all the great harbors around the world you could smell the sweet sugar-cane aroma, the rum Saint-James.

In 1914-1918, the rum warmed up the French and British forces while at home their wives memorized the map of the Caribbean on the labels. By rum many only knew the sugar-cane manufactures one, mainly used for cooking and almost never getting out of the kitchens: only used for the « baba » syrup and singeing.
But soon the Caribbean inhabitants slowly educated Europeans: the aristocratic agricultural rum, with rum Saint-James in first place, was no longer the privilege of the educated minority. However, because of their enthusiasm and education, the amateurs designated them as the best ambassadors. The American barmen play with its aroma and fruit juices to create cocktails - planteur, daïquiri, etc. - making gin and vodka mere alcoholic ingredients. Today, a real connoisseur will doubtlessly place rum between an old pure malt and a great Armagnac: especially if it is a Saint-James.

Therefore, rum Saint-James perfectly adapted itself to the new taste. No wonder since it tends to rediscover the true rum aroma. Actually, isn’t it this new taste that adapted itself to Saint-James? Because if all varieties of rum Saint-James are appreciated today, they were already ready to be discovered three centuries ago. Since nor the bottle or what’s inside has changed , it’s the new trend to look for genuine taste.