THE SPIRIT OF ENTERPRISE. At the opposite of many brands created for the fashion of the moment, the name of Saint-James has been known by ten generations of connoisseurs. How couldn’t they not be proud of it ? However, Saint-James is as famous today as it was in the past. The Saint-James people have increased and flourished its legacy without altering its Spirit. Saint-James modernized itself, got more means to convince, making the rum better known. Martinique as well : Saint-James is the jewel of this island and Martinique is Saint-James’ best ambassador, as much to the French from France as to foreigners who come to meet the sand and the sun on the beaches, carrying a glass of « ti-punch » in their hands. By the way, Martinique is only a step away from the United States. A step easily made by the ships loaded with Rum Saint-James. Many American indeed know how Saint-James is different from an ordinary rum for cocktails or cooking. Throughout the world, Saint-James symbolizes the authenticity, the strength and the virility. More than ever, the Saint-James image is its quality: powerful, unified, regular and... French. Indeed, with Saint-James, the French -whom we know to be great masters of noble alcoholic beverages- have shown what they were able to do with rum. And since charity begins at home, they began to drink more and more rum. You can find rum in almost every department stores and every year new promotional advertising help its sale and consumption.   SAINT-JAMES : A RUM FROM HOME! It is a Saint-James slogan in honor of Martinique and it's simply the truth. Its story and taste highlight this islandblessed with rum. Besides being a primordial part of Martinique's economy, Saint-James is also one of itscultural element. Every day, thanks to the media and its spirit of initiatives, Saint-James contributes to reading, singing and entertaining manifestionsby sponsoring shows, traditional fairs and games. Martinique beats to Saint-James' tune.  But the French cannot keep the real treasures for themselves and some 60% of the production is exported to Europe but also to America, country of the hard liquors, and to even farther countries. Its commercial implantation all over the world is by the way very impressing. The importer network, one of the best quality, was chosen in order to impose through the entire world the genuine agricultural rum.When it comes out of the Saint-James barrels, the rum can compete in many ways with the best hard liquors. With its many varieties, Saint-James rum adapts itself to all the modern consumer markets : one more asset to conquer the world. The Saint-James spirit of enterprise together with the spirit of the Saint-James people, comes to one will : with the best, let’s be the best.