2010 FIFA World Cup Lessons For Businesses

The 2010 FIFA World Cup produced some of thethemselves available to movements that had not been
most unexpected, and at times controversial, results inplanned. The pressure intensified after the first goal
World Cup history. We saw the previous worldwas conceded and led to more bad decisions in
champions, Italy, leave the tournament in the first roundmidfield. The collapse continued, resulting in a red card
without putting up any kind of performance.for the man between the sticks, Itumeleng Khune, and
Disagreements in the French camp ended their cupa further 2 goals. Bafana Bafana bounced back in their
dreams in disgrace. And who could forget the seriesthird game against France and played as they had
of goals that should have been but were disallowedover the three months prior to the World Cup. They
and those that did count but were clearly illegal.scored two goals in the first half and only conceded
Tempers flared and tears were shed while someone in the second. The final score 2-1.
exceeded their own expectations. It all makes for veryThe lesson:
good television.The match outcome is dependent on the entire team.
There are many lessons that can be learned from thisEach player needs to understand what is required of
year's tournament and businesses should capitalise onhim and how he is affected by what his teammates
these. I would like to share just a few I recognised thatdo and how they are affected by the decisions he
could benefit you. Starting from the pitch, we will lookmakes. If a player makes his own decisions that are
at lessons we can learn from the players themselves,not in line with the team strategy, he is going to put
then the teams and finally what we can learn from theadded pressure on his teammates which will lead to
coaches.more mistakes.
The PlayersWhen taking on a new project in your company, be
This year we were spoilt with the number of greatsure to set out clear objectives and courses of action.
players from leagues all over the world who wereCommunicate these to every project team member.
eager to reach superstar status at the biggest sportingHelp them to understand how their performance is
event on the calendar. Lionel Messi, Wayne Rooney,affected by other team members and how they
Christiano Ronaldo and Fernando Torres were amongaffect others. Be quick in identifying problems when
these and yet very few of them got their chance tothey crop up and what everyone's role is in correcting
shine. Instead we saw newcomers such as Thomasthem. Encourage openness and new ideas but set
Mueller making their mark.procedures in place to discuss these before they are
The lessons:implemented.
1. A player's overall rating based on pastThe Coaches
performances does not necessarily mean that he willWe saw some really great coaches this year and we
perform just as well in the next game. Great talent andsaw those that let their emotions run away from them.
skill definitely plays a big part but the player must beTwo cases in point were Dunga for Brazil and Diego
willing to work hard for his team and prove that he isMaradona for Argentina. Each coach was in charge of
as good as his stats indicate.one of the two best teams in the 2010 FIFA World
Similarly, an employee who performed exceptionallyCup. Early in the knockout stage of the tournament it
well in a previous project should put just as muchlooked like it could be Brazil vs Argentina in the final but
effort, if not more into future projects to maintain thatit was not to be. Brazil suffered a surprise defeat to
high standard.the Netherlands and Argentina suffered their greatest
2. Some talented strikers in this year's tournamentWorld Cup defeat since 1952 at German hands or
found themselves being marked by two or morerather feet. Both coaches boasted at the depth of
defenders. The really good strikers recognised this nottalent their side possessed. While they cannot be
as a threat to their performance, but rather as anblamed entirely for their side losing, their actions
opportunity that opened up spaces for other playersdefinitely played a part.
to move forward. For example, many teams facingA coach is there to give the team direction, assess the
Argentina focused their defensive efforts on closingflow of the game, recognise the strategy of the
down Lionel Messi which gave Gonzalo Higuainopposing team and capitalise on any weaknesses
opportunities to attack.they may have while working to minimise the threats
If key project members in your company findto his own team. If he starts focussing all his attention
themselves facing obstacles, are they able to take anand emotions on mistakes made by individual players
objective look at the situation and see hiddenor the officials, soon his entire team will do the same
opportunities?simply because they have nothing else to focus on.
The TeamsHow often did we see these two coaches pacing up
Every team has its unique style of playing the beautifuland down the touchline, arms flailing in a desperate
game but some seemed to get things just right whileattempt to get the officials to change a decision they
others let themselves down. It wouldn't be possible tohad already made.
discuss each team but as the tournament was hostedThe lesson:
in South Africa, let's have a look at their team, BafanaPassion can be a powerful driving force to achieving a
Bafana. Ranked 83rd on the FIFA World rankings theypositive outcome but can be just as dangerous if it
were not expected to go very far. Unfortunately theybecomes focused on issues that are beyond the
didn't but they managed to draw 1-1 with Mexico whoteam's control. When situations within a match begin to
are ranked 17th and beat France ranked 9th by 2-1.negatively affect the performance of the team, such
The match that caused their exit was the 3-0 defeatas an official's decision regarding player discipline or the
to Uruguay (ranked 16th). When Bafana Bafana playedpoor result being achieved by a certain tactic, then it's
their opening match against Mexico they had a plan.time for the coach to change the strategy.
Every player knew what his role was, where he wasThe same goes for your project managers. If a
supposed to be and where his teammates wereproject starts falling behind schedule, or unexpected
supposed to be. Their passing was excellent, their setchanges creep in from the client, or one of your key
plays clinical and their composure, although somewhatproject members falls ill, whatever the situation, your
cautious, was steadfast.project managers need to recognise that the original
While most pundits thought a defeat to Mexico wasproject plan, no matter how good it was or how many
sure, South Africa almost secured a win. In theirtimes it worked in the past, needs to be changed.
second match against Uruguay it all went wrong and itThese changes often need to be made on the spot
looked like a completely different team on the field.and therefore require someone who can calmly
Some players, perhaps overconfident from theassess the situation, even if he/she might be under a
previous performance took chances that weren'tgreat deal of pressure, and make decisions that will
necessary and made tactical decisions that baffledhelp the project team achieve a positive outcome.
their team mates. Suddenly, no one was in the correctThere are many more lessons that this World Cup
position as everyone tried frantically to makecan give but I hope these few will help you.