| A New Year is finally here with us at last and I know | | | | world cup to market their company without sponsoring |
| most of us are looking forward to the World Cup in | | | | the event. It is during this time that you will notice |
| June. As for me, soccer sends thrills down my spine, | | | | companies trying to affiliate themselves with such |
| more so when I think of the business opportunities that | | | | events without paying a single cent. It sounds tricky but |
| are going to be presented by this event. It really does | | | | these companies know how to position themselves |
| not matter whether you have a big or small business, | | | | without breaching the law. |
| offline or online business; the prospects of making | | | | The advantage of ambush marketing is that it creates |
| money are endless. | | | | customer awareness about your business brand. The |
| From previous world cup soccer tournaments, | | | | main reason why events such as the FIFA world cup |
| statistics show that over 2 billion people view the | | | | and the Olympics attract ambush marketers, is |
| game and this year the number of spectators is set to | | | | because the more the people viewing the events, the |
| double. Business owners know very well that this is | | | | more expensive it is to become a sponsor. Therefore, |
| the time to make it real big in terms of creating visibility | | | | business owners meticulously find ways of being |
| in the market. Because of the World Cup, commercial | | | | associated with the event without paying any money. |
| sponsorship has become big business, but there are | | | | Some marketing ideas to adapt during these events |
| those marketers who choose to adopt another way | | | | include coming up with posters, billboards, banners and |
| of business promotion called ambush marketing. | | | | placards which contain your business brand message. |
| Ambush marketing happens when a business brand | | | | Nike did it in the 1996 Atlanta Olympics. Now you know |
| takes advantage of a big event like the upcoming FIFA | | | | what to do come the World Cup. |