| The 2011 Rugby World Cup is one of the biggest | | | | opportunities to get the sort of flexibility and pricing you |
| sporting events on the international sports calendar in | | | | want if you actually contact the marketers directly. |
| 2011, but the ticket prices and rugby world cup | | | | The fact is that price sensitivity has seen a pricing |
| packages seem astronomical to some. | | | | policy that intends to classify pool matches into |
| The Rugby World Cup 2011 tickets went on sale in | | | | different pricing levels which is dependent upon their |
| April with 750,000 of a total of 1.65 million being sold. | | | | appeal and seating too is graded into different |
| The tickets are sold in various 'packs' and those for | | | | categories. |
| specific matches go on sale later in 2010. And the | | | | This means that pricing is varied so as to meet |
| Rugby World Cup 2011 packages of course went on | | | | different budgets and there are tickets as low as |
| sale before the tickets. | | | | $NZD15.00 so that as many people as possible can |
| How can you get the best RWC package? | | | | attend the matches. |
| The highest priced venue pack, and there are 13 | | | | Again, you need to be aware of what the pricing |
| venues for this tournament, is $USD1220 for five pool | | | | structures are and then search out your tickets. Bear |
| games in Auckland and the most expensive team | | | | in mind that there are children's prices for the pool |
| pack is 1,400 dollars for the All Blacks' four pool games. | | | | matches (and the Bronze Final) which range in the |
| The International Rugby Board chairman Bernard | | | | NZD$15-20 range and also keep in mind that one-fifth |
| Lapasset said demand for the tournament was | | | | of all tickets sold are less than NZD$50. |
| already unprecedented and the fact is that many | | | | Similarly two-thirds of the matches are below the price |
| rugby fans will likely be disappointed in trying to get the | | | | for domestic test matches. |
| tickets they want. | | | | There are half a million tickets available in the lower |
| Those wanting to get the best prices for the best | | | | price categories so make sure you check out what |
| tickets and accommodation and hospitality packages | | | | those are along with the different venues so that your |
| need to check online to see what deals are being | | | | accommodation costs are also kept to a reasonable |
| done. Some offers provide appropriate flexibility that | | | | level. |
| will ensure that getting tickets and accompanying | | | | Accommodation will be a high cost item as pressure is |
| transport, accommodation and other hospitality | | | | placed on a small country to provide for a very big |
| features can be built into the ticketing arrangement you | | | | audience. Get in now after you've done you're |
| make. | | | | homework, to ensure you get the very best Rugby |
| As always it comes down to doing your homework | | | | World Cup 2011 package to make you experience of |
| and getting in early. But as packages are still being | | | | this major sporting event unforgettable. |
| developed by some marketers, there remain | | | | |