| Over the years, soccer jersey has undergone a lot of | | | | the multinational corporate groups that sponsor them. |
| changes. At the very beginning jersey was made of | | | | Marketing entered soccer in the most effective way. |
| cotton. If you have ever played soccer, you know | | | | Today, soccer jerseys are the absolute sport |
| how heavy and thick cotton can be, especially in a | | | | memorabilia and gadget. The authentic ones, distributed |
| warm and sunny day. Compared with the jersey of | | | | for sale by the teams, are sold in high prices. Fans do |
| the present time, it was completely different. The fact | | | | buy them though; it is estimated that 500.000 new |
| that cotton made the players sweat more and feel | | | | soccer jerseys are sold every month internationally. |
| much warmer during the game, obliged the teams to | | | | Fans prefer buying the jerseys that carry the number |
| look for a different material and style, which would | | | | and name of their favorite player. Jerseys with names |
| allow the skin to breathe, without being sticky. As far | | | | like Beckham, Henry, Kaka are highly in demand. |
| as design is concerned, at the beginning it was quite | | | | Teams and the manufacturers of their uniforms |
| simple. Most soccer jerseys were either white or dark | | | | implement expensive marketing campaigns so as to |
| blue or black. Jerseys looked like polo shirts, and had | | | | boost the sales of soccer jerseys. These campaigns |
| buttons, or even laces. If it happens to find a picture | | | | bring them thousands of dollars every month. There |
| from the beginning of the 20th century, you will see | | | | are replicas too; they are less expensive and they can |
| how much jerseys have changed since then. For | | | | be found almost everywhere. Soccer jersey |
| instance, Brazil used to play with a white jersey that | | | | represents the true identity of a soccer player, thus, it |
| had a blue collar. Today, of course, Brazilians play with | | | | is not surprising that so many fans relate to it. There |
| the distinctive yellow and blue shirt. The advent of | | | | are indeed, some amazing soccer jerseys available |
| textile industry brought dramatic changes to the | | | | today, mostly because teams spend huge amounts of |
| soccer jersey and uniform industry as well. The game | | | | money today so as to have a great uniform" style is |
| became more popular anyway and fans were | | | | important in sports as well. The goalkeeper jersey is |
| multiplying. The new jersey was made from polyester; | | | | usually the funnier, because it's different than the rest |
| a synthetic material that is quite much lighter and | | | | and it is still one of the most popular jerseys sold all |
| doesn't not glue to the body when sweating. The | | | | over the world. Fans cherish the soccer jersey they |
| change in the material was combined with a general | | | | buy. For some of them it becomes something like a |
| change in mentality and understanding of the game. | | | | second skin, since it's practical, light and represents |
| Teams started having huge sponsors: the new jerseys | | | | what they love the most: soccer and their favorite |
| carried the logo of the team and the brand names of | | | | soccer team. |