| I have just heard about some promotional products I | | | | we may even see teams in unison and on television |
| have just come across on radio 5 live. The interview | | | | that could look and sound fantastic and really create |
| that took place was about 19:10 GMT. The South | | | | the South African World Cup vibe. |
| African gentleman on the radio was talking about | | | | By the end I was excited about these promotional |
| protective helmets and horns printed in the colours of | | | | products and want to introduce them on to my |
| all the competing teams. | | | | website. Then I started thinking and is it really a product |
| I was compelled to do a Google search for the | | | | that the UK and Europe would buy in to? |
| fabulous names I had just heard on the radio. I came | | | | The other promotional products he spoke about were |
| up with Vuvuzela (pronounced booboozayla), | | | | football fan helmets. What why would you need a |
| Sockzela, Zazu & Makoya football fan helmet. | | | | helmet at a football match? Apparently it is as bad as |
| The gentleman went on to demonstrate six different | | | | it sounds. Most workers had a helmet for work and |
| horns, with wonderfully colourful names, with six | | | | they would go straight from work to the football. Once |
| different mini tunes. He started off with the long horns | | | | there the helmets would be worn to protect |
| and proceeded to blow mini tunes from the largest | | | | themselves from objects being thrown. |
| down to one he called Mini Vuvuzela. | | | | Over time protection turned in to fashion statement |
| Like other promotional products they can be branded | | | | and someone was able to seize the marketing |
| in many different ways. Some have an all over print, | | | | opportunity and people now have tremendous pride in |
| some can be printed in one position, some all over, | | | | there helmets. |
| some have flag attachments with a large print area to | | | | In summations I think I will wait and see how the pundits |
| really maximize the opportunity and some can even | | | | refer to the world cup horns, Vuvuzelas, over the next |
| be decorated with beads. A truly fantastic array of | | | | couple of months during the World Cup in South Africa. |
| print methods that will be suitable for any logos of any | | | | As far as the helmets, I think not. However, I do see |
| required size. | | | | what a brilliant idea it was for South Africa, and may |
| They look fabulous when you see them individually but | | | | be elsewhere to market and sell them. |